Should My Start-Up Have A Uniform?
- Tarryn Ricci
- Nov 5, 2020
- 2 min read
As a startup, is it really worth investing your (potentially limited) resources on a corporate uniform or is this something that can wait until you are a bit more of a “big gun?”
Today’s business landscape has shifted significantly and while there may be less focus on uniform in some places, the uniform has adapted in others.

A uniform doesn’t necessarily have to be any specific item of clothing, but rather a uniform today can just mean that people are wearing a similar colour code, or style to work. This also gives people the ‘relaxed’ startup feel along with a sense of belonging and similarity to co-workers.
There is real value in a uniform, even a less official uniform. We believe that nothing can quite bring a team into ongoing camaraderie much like a unique set of work apparel can. You can read more about the psychology behind an awesome team uniform in one of our previous blogs.
Here are some of the ideas we recommend you explore as a startup.
Bespoke Startup Creativity
As a startup you are in a prime spot when it comes to company dress code. There has not been much ‘history’ behind you, and you’re able to design a unique company dress code from scratch. We think this is the perfect opportunity to look into our beautifully crafted bespoke wear.
Do You Need One?
A uniform is also dependent on what your company does. For example, if you are a delivery service, in the health and safety sector or even in the hospitality industry it is highly important for your staff members to stand out in their professional capacity.
We recommend branding some of our incredibly well made jackets, golfers, t-shirts, hospitality wear and the various options we have on offer. We have an array of carefully selected styles for both men and for women.
Company Comfort, Style And Identity
Comfort, style and identity are three essential elements when choosing your company dress code. These are three elements that we value when helping our clients choose their professional uniform.
It is important for your startup staff members to feel comfortable, look stylish and maintain a level of pride in your brand identity. These are some of the reasons we’d recommend looking at colour, comfort and style when choosing a startup dress code. These factors give your employees the comfort they need while still feeling stylish and part of the team.
At AJAY Apparel, we take pride in the way we stitch, design and create your high quality uniforms according to your vision and budget. We believe in the power of your unique style and we believe there is something positive to say about a sense of unity between co-workers.
We want to be part of helping you find the perfect blend between startup, professionalism and comfortable uniform. Get in touch with us to get a quote for your uniquely tailored, trend-setting startup dress code.
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