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AJAY Apparel: Providing Quality, Bespoke Corporate Clothing

  • Writer: Tarryn Ricci
    Tarryn Ricci
  • Nov 5, 2020
  • 2 min read

AJAY Apparel, launched at the end of 2017, is run by a team with almost two decades of experience in the garment manufacturing and clothing retail sector. Driven by the desire to utilise their wealth of experience, the family-run business has become a trusted name in supplying bespoke corporate clothing that is functional, yet stylish.


The Foundations of AJAY Apparel


Like most other clothing manufacturers and suppliers, AJAY can provide off the shelf products. However, the core focus of the business is to provide bespoke and styled apparel to the corporate market.


AJAY believes in engaging closely with the client from the very first enquiry, through conceptualising and designing the perfect product, and throughout the manufacturing process. The end product is a unique, one-of-a-kind order that meets the client’s needs - both in function and brand design.


AJAY’s thorough understanding of garment construction, manufacturing and design trends translates into their ability to understand the client’s needs. These needs are met with total commitment to delivering quality-driven products.


What truly makes AJAY Apparel unique is their company anatomy. Their commitment to ensuring personalised customer service begins with their commitment to the business structure - that of being family-owned and managed.


This dedication is demonstrated in how the team introduces a personal touch to the corporate sector as the owner-based management allows for direct contact between client and owner.


The small team work vivaciously to stay up to date on all trends, applying them to the corporate sector in a practical manner, ensuring that your clothing is not only functional, but also stylish and comfortable. Watch as your staff proudly choose to sport your branded clothing!


AJAY Development Fund


Just over one year in the business, and AJAY Apparel is already making a significant difference in the corporate clothing space.


In addition to working with six multinational clients, along with a number of South African companies, the AJAY Development Fund was also established in the first year of business. The fund supports a manufacturing start-up and has proudly watched their operation increase in both employment and capacity within the first year.


Through the AJAY Development Fund, the business facilitates and provides support to a 100% black owned manufacturing start-up. This support is demonstrated in several ways, including providing continuous business flow to the operation, providing a rent-free work space and rent-free machinery.


This assistance allows the start-up to keep overhead costs to a minimum. Along with mentorship, this support has allowed the start-up to flourish and grow, doubling their employment rate within the first year.


In 10 years’ time, AJAY Apparel sees themselves as South Africa’s leading manufacturer and supplier of bespoke corporate clothing and corporate branded wear. All it takes to become a part of the family-run business’ success is a first step of contact.

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