Sponsoring A Team For A Sporting Event?

DHL made one of their biggest brand name investments when they sponsored the Stormers Rugby team. Whether or not the DHL Stormers are playing well, the name association brings brand awareness to DHL. If you can’t enter a corporate team in a sporting event, another great option for visibility is to sponsor a team.

Let’s be honest, we don’t all have the budget to back the bokke, but a little can go a long way and there are always smaller races and charities that need quality branded sportswear as they ride, run or play a sport representing a passion.

If you’re sitting on the fence as to whether or not to sponsor a team for a sporting event, here are some smart reasons to help persuade you.

Brand Visibility

Sponsoring a sports team normally involves branded gear, often in your brand colours and sporting your brand’s logo. This branding will make your business visible to a large audience who may or may not have heard of your business before.

Targeted Marketing and Lead Generation

If you are considering sponsoring a sports event, it should be a strategic decision based on the audience demographic. If done wisely, sponsoring a sports team and marketing your brand to the targeted group can be a great exercise in focused marketing. In addition, you are showing your targeted audience the “human” side of your brand, making you appear significantly more relatable.

Consumer Perception

It’s no secret that a brand’s reputation can deter or interest a consumer. If your brand is isolated, sad and low-energy, chances are that you are not going to attract a large audience willingly. The opposite stands true for a brand that makes an effort to be high-energy and involved in community events - whether it is sponsoring a charity for a fun run or a local high school’s netball team.

Community Goodwill

Consumers tend to gravitate towards brands that express an interest in the community, advocating healthy living and encouraging positive messaging. What better way to align yourself with the community than by connecting your business with a worthy cause?

Content

Another major marketing perk of sponsoring a sport’s team is the invaluable content that is gathered through photographic and video footage. This can be incrementally valuable for your content strategy.

Business Relationships

Events are a great place for businesses to meet in a less formal setting. Normally, there will be a lot of energy, good food, and entertainment. This makes for a vibey setting to foster potential business relationships with a great conversation starting point - the event itself.

The benefits of sponsoring a sport’s team are many and well worth the investment. At AJAY Apparel, we pride ourselves in quality, bespoke sportswear, as well as off-the-shelf gear, that will advocate your brand on a platform of quality. Contact us today to find out more.