What is the Psychology Behind Uniforms?

A change in times has brought with it a change in business attire. Although more companies are moving towards casual attire in the workplace, the psychological benefits of wearing a uniform are still valuable.

Separating Work and Play

An easy way to de-stress after a busy day in the office is to change out of your work clothes. This method becomes difficult when your everyday clothes and your work clothes are the same. Uniforms can help individuals to create a mental boundary between their work and personal life. This can increase productivity when they’re at work and decrease stress when they’re at home.

Keeping Customers Happy

When it comes to business, image plays a vital role. A professional looking uniform allows a customer's first impression to be that your quality of service will be just that - professional.

A recent survey showed that 94% of customers preferred staff to wear uniforms, easily identifying individuals who could help them. It also found that 93% believe that a smart uniform reflected well on the company.

Subtle Advertising

A lot of time and resources are spent on promoting, and building, a company’s brand. Uniforms are a powerful advertising tool and can be used to increase brand awareness.

While only 56% of customers found uniforms to be more powerful than internet advertising, 73,5% and 75,7% found it to be more effective than TV and billboard advertising, respectively.

Less Stress

It can be extremely stressful deciding what to wear to work, trying to achieve the perfect balance between professionalism and comfort. Wearing a uniform makes it easier to get up and get dressed in the morning.

Surveys show that 68% of women, and just over 50% of men, prefer wearing a uniform. Reducing their stress around what to wear that day or the next, they are able to shift their focus onto their tasks for the day.

Equality Among All

Within a company, individuals have differing levels of authority and responsibility. Wearing a uniform brings every individual to the same level. It creates a sense of belonging and helps to cultivate healthy, professional relationships across these levels.

It creates a sense of unity among individuals and is a visual representation that they are all striving to achieve the same goal.

At AJAY Apparel, we understand the psychological benefits of a corporate uniform and create bespoke garments that represent your brand. Contact us today for a quote.