The Innovation Of Women’s Formal Wear Hits India

Women all over the globe have started to embrace a change in wardrobe as a newly birthed corporate identity has emerged.

An increase in the need for the provision of an added feminine approach to corporate attire and style has meant a dramatic increase in revenue in women's formal wear in the Indian apparel market.

This dynamic influx of demand has rapidly increased along with e-commerce, social media and women rocking the corporate game, with their own unique twist.

These are some of the reasons behind this rapid growth and change in priority:

1. Utility And Practicality

The shift from a traditional saree in Indian work environments, into a more western-styled appearance has been brought about as people are aiming for comfort and practicality in their work attire.

With the fast-paced world we live in today, practicality and convenience have become of utmost importance.

Not only is efficiency valuable to working women, but comfort and style also play a huge role in empowering confidence!

2. Economical Shopping

Founder and CEO of Salt Attire, Dipti Tolani says that women stepping out of the home environment and into the professional space requires them to dress better.

The development of e-commerce and social media marketing on has made the buyer and seller connection a lot closer.

Shopping has never been more economical and affordable for the working woman. This move-in media has given retailers the one on one access they need with the market, along with tailor-made user experiences.

3. Power In Uniqueness

There is power in the uniqueness between men and women in the corporate working world and so should it be expressed in their attire.

We, at AJAY Apparel, believe that an empowering, and comfortable, uniform can go a long way in your company influence whether you’re a man or a woman. After all, when you look good, you feel good and then you work will be good too!

Pooja Khanna, Founder at Venn, states that the formal wear trend in India “is only set to grow”. She mentions that, “women no longer want men’s styles customised as women’s western wear. Rather, women are looking for stylish, practical and well fitting garments for their formal wear.”

Get in touch with us to get a quote for your bespoke, corporate look for men and women. We love a powerful uniform on an influential group of people!