Key Characteristics of an Empowering Corporate Uniform

It may sound very easy to buy your staff a simple white T-shirt based on estimated sizing, but how will this affect morale, brand identity, and comfort?

A corporate uniform designed specifically for your brand has a significantly higher value for your business. The importance of a corporate uniform cannot be underestimated, and neither than the comfort of the fit.

So, what else is important when investing in corporate uniform? While each event, office, and workplace is different, we’ve highlighted five important factors to consider when choosing a corporate uniform that will leave your employees feeling empowered and ready to work!

1. Fit

If you want your staff to wear your brand with pride, then they need to feel comfortable in their uniform. Often, mass-produced garments sizes are slightly wonky and poor quality. At AJAY Apparel, we offer a bespoke solution that ensures your staff wear your brand with pride, in clothing that fits them well.

2. Fabric

Clothing worn in the corporate space is often different from clothing worn in the streets (and sold in retail). The fabric of the garments is an important consideration for the corporate uniform as they need to be of a higher standard. As the uniform is worn on a daily basis, the garments should be able to last longer, resist crease, and be easy to care for.

3. Brand Identity

One of the most important roles of a corporate uniform is to improve brand identity which helps customers to recognise your brand (in and out of the workplace). By choosing to replicate your brand colours in your uniform, you are strengthening brand identity and communicating a unified message.

4. Style

An outdated uniform has no benefits for a brand or the employees. Style and fashion are huge influencers on the design of a uniform and positively influence a brand. Not only does it give employees the confidence to wear their uniforms, but it shows the brand to be on the forefront of trends.

5. Practicality

A massively important factor to consider for work uniforms is the practicality of the garments. The uniform should be designed with the person and job role in mind and should help the employee fulfil a purpose comfortably. This could mean that either add or remove features that help or prevent the employee from completing their task with ease.

One of the things that we pride ourselves with at AJAY Apparel is producing bespoke, quality garments for the corporate space that fit the above criteria. Contact us today to discuss how we can design your next corporate uniform with these important factors in mind.