Three Reasons to Consider Comfort in Corporate Clothing

Do you have a big 50th-anniversary celebration or the launch of a new product coming up? Your brand will be in the limelight and you want to make sure that your staff look slick and professional. What better way to do so than to put in an order for branded corporate clothing that commemorates the event?

Corporate clothing is a great way to boost brand awareness and create a strong presence at any function or event. However, a sea of blue (or red, or yellow) serves little purpose if your staff are constantly readjusting their jackets and scratching their collars.

Many businesses make the mistake of purchasing bulk-manufactured clothing items, attaching a logo, and dispatching the garments causing a frenzy as employees to realise that a women’s size “small” is big enough to fit a grown man. Here are a few reasons to choose bespoke, quality corporate clothing for your next event!

1. Comfort is Important

Statistics show that although fashion is important, adults are more interested in comfort and durability when it comes to buying clothes. Purchasing clothing on behalf of your employees should be no different! When you prioritise comfortable clothing, you are putting your employees’ needs first, acknowledging that you value their preference!

2. Better Attitude and Work Ethic

When employees feel valued, they are more likely to perform better. Choosing to value your employees by prioritising their comfort is a great business decision that will pay dividends in areas of work ethic, attitude and productivity.

3. Improved brand Identity

When your employees are smiling and working productively - while looking smart in their branded corporate clothing - your brand identity improves! Less fidgeting means more networking, and confidently-worn attire speaks volumes about a brand.

At AJAY Apparel, we understand the importance of comfort. We also believe that corporate clothing is a great way to communicate a brand. We work closely together with businesses to create bespoke designs for customised corporate clothing, all the while prioritising comfort and style.

If you have a big event coming up, or if you simply need a fresh uniform in the workspace, contact us today to find out more!