How Does A Branded Team Uniform Affect Performance?

Investing in a branded team uniform may be one of the most influential marketing tools of today, second only to the internet of course. It may also be one of the best ways to give your team members the vote of confidence they need to carry out their work with pride and efficiency.

Image credit: The Comeback

Believe it or not, there is positive psychology behind an allocated, unique and comfortable branded uniform. When team members look good they automatically feel good, which will increase performance dramatically. We have listed a couple of reasons for this below.

Identity

If we take a moment to think about doctors, nurses, the navy and other uniformed professionals. These professionals are very easy to identify and you would assume, based on their appearance, that they know what they are talking about. Nothing screams ‘professional’ like the way your team is dressed.

At AJAY, we are committed to bringing you only the finest in uniform quality. Giving your team members the edge they need, not only to perform with excellence in all they do, but also to look the part.

Comm-unity

An assurance of identity within a team environment will give members a sense of belonging, and of equality within the team. With a branded uniform, comes a level ground in how people in all departments and positions relate and interact with one another. In turn, the hierarchical structure becomes less intimidating and more unifying within any given team dynamic.

Team Spirit

Unity between team members is incredibly valuable as it increases accountability, it may even stir a little bit of healthy competition and this improves overall performance. When you can visually see people wearing the same branded attire as you are there is an immediate sense of being on the same team, and working towards the same goals.

When teamwork is encouraged and performance grows it will be easy to see business equity multiple too.

Brand Awareness

A good quality branded uniform is really a visual statement of what is true of a brand from the inside out. Wearing branded apparel can give your team members a sense of pride in their work and in their team spirit.

How those who belong are dressed is a great testament to a team’s integrity and credibility, making the brand easier to approach by the target market.

We at AJAY Apparel can offer you competitive pricing and an excellent service from order to delivery. We also know what we are talking about and are 100% quality driven. Get in touch with us to get a quote today.